3D configurator for funerary monuments
The Client
- French leader in funeral services
- Signs: PFG, Roblot, Funeral Dignity
- Revenue: €626 million
- 13,000 monuments installed
- 5 900 employees
- Targeted activity: Monuments and stonework
The Problem
A complex type of sale
Selling a custom-made funerary monument such as a tombstone requires a certain technicality because a set of design rules must be followed. In the OGF group's agencies, this complexity could be a hindrance for funeral advisors who are not experts in stonemasonry. DemocratizeInternally, the sale of these monuments was therefore a major issue for the development of the business.
Furthermore, branch customers often only had one sample marble and a catalogue photo for imagine the final resultwhich did not facilitate sales.
Our solutions
The dual learning path: Expert vs. Pre-configured
The Industrial Configurator technology allowed us to create a 3D configurator funerary monuments with a double entrance:
- Un Expert track to create bespoke monuments without a starting model
- An entrance "Pre-configured monuments" allowing you to customize a standard monument from the catalog
A proposal with visuals and dimensioned plans
Several documents are generated by the CPQ configurator after configuration: a proposal including a exploded view of the monument, of the side plans and a Good Drawing of the engraving as well as technical deliverables intended for the sales department and manufacturing.
Synchronizations with the ERP
A crucial point of the project: the rates and the characteristics rooms and monuments have been synchronized with the base Oracle infrastructures OGF to avoid re-entry and ensure data consistency across the network 1200 agencies.
The Results
A revolution in the sales process of marble monuments
thanks to a versatile, comprehensive and synchronized 3D configurator.
Non-expert advisors who previously hesitated to sell marble monuments are now easily taking the plunge by starting with customizing standard monuments, increasing sales.
Thanks to its ease of use and automated compatibility checks, consultants are confident in selling more custom-made monuments.
Employees are retained because they enjoy selling monuments, even if they are novices, and customers can imagine the final monument as it will be installed from the moment they place their order.
The Testimony
Perfect!