Configurator for accessories and equipment for industrial bodywork
The Client
- Expert in accessories for body shops
- Tow hitches, protective covers, fixings, openings, lighting
- Year established: 1945
- 300 employees
- 10 clients
- 30 countries
The Problem
A complicated process of finding what you need in a huge catalog
In a sector where the number of product references is very high and where the compatibilities with frame and the originals vehicle ownership is a prerequisite, the qualification Understanding customer needs and finding relevant products can be very time-consuming.
It can also be complex for salespeople to keep in mind all the possible options and not miss opportunities to sales crossed or additional.
In this context, a sales support tool such as a configurator has emerged as an effective solution to address these challenges.
Our solutions
A bill of materials generator
The configurator we created for this manufacturer and trader adopts a particular behavior, to meet the challenge of multiple references that may seemingly meet the same need: its function is to generate not a quote but a bill of materials of items to order.
The resulting nomenclature is saved in the user's account, in their Customer Area, and sent to the sales representative who can then quickly estimate the request.
Integration into the existing Customer Area
The company already had a Customer Area on its website, developed with the CMS DrupalThe team from Industrial Configurator Therefore, a section has been added to this space to save the configurations made and make them modifiable from the client's account.
The Results
The configurator allows the customer to prepare their quote request in advance in an extremely precise manner, as if they were an expert themselves, and at any time.
The presentation in stages and successive questions allows for a better understanding of the offer and the depth of the range, promoting additional sales.
The sales team can prepare quotes more quickly because they receive highly qualified requests that list the specific product references they need. This allows them to focus on selling and closing deals.
The Testimony
Perfect!